The Fan Report: Back to live in 2022

Insights into the attitudes and behaviours of music fans in the UK, Europe and US, and what actions event organisers can take to help fans return to live.

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The Fan Report: Back to live in 2022
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Download The Fan Report eBook

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Find out how music fans really feel about live events in 2022

Keeping in tune with the perceptions of music fans is critical to delivering incredible event experiences, even more so in the wake of the COVID-19 pandemic. 

To help us understand how global event-goers feel about returning to live events at home and abroad in 2022, and what actions event organisers can take to help them return to live, we conducted a survey of 12,000 music fans from the UK, Europe and the US.

Download our eBook to find out:

  • What proportion of music fans from each region have booked tickets to events at home and abroad in 2022, and what type of events.
  • How event-goers feel about new COVID-19 measures, and which measures over half of fans said made them feel safer.
  • Why 31% and 60% of fans haven’t booked a ticket to a domestic and international event respectively in 2022.
  • What actions event organisers can take to help fans return to live and boost sales, including ways to tackle two key reasons that are stopping around a third of fans without tickets from booking.
  • The main factors influencing the buying decision, including one which 80% of fans said was crucial when it came to buying a ticket.